Career Timeline
Strategic Consultant, Interim CEO, Board Director
Entrepreneur & Consultant · Think As ConsumerConsulting CMO across retail, Interim CEO and Board Director at listed companies, Healthcare and social impact sector. Also mentors founders and managers and executives through GrowthShyft and Better My Career.
Smaash — Interim CEOMagic Bus — Consulting CMO
TCG GroupHealthspring
Garden Vareli
GrowthShyft
Better My CareerCMO & CBO - Marketing, Sales, Service
VIBGYOR Group of Schools
Drove marketing, admissions and parent services through the Covid period — a high-AQ stint.
CMO, CBO & Chief Digital Officer
Sterling Holidays · A Fairfax (Thomas Cook) CompanyDrove a complete business model change — repositioned from timeshare into an experiential holidays business.
Entrepreneur & Consultant
Think As Consumer · Founded 2013Set up Think As Consumer, drove business - HiCare, Housing.com, Raymond FMCG, Income Tax Department and Healthspring.
IIT Bombay ASPIRE — First CEOGroup CMO
Globacom · AfricaLed and repositioned the largest indigenous telecom company from West Africa to a leadership position.
CMO & Business Head
Reliance Retail · Reliance Digital & Grocery FormatsFounding team — built Reliance Digital from scratch and optimised the Reliance grocery value format.
Business Head
Dabur · Balsara Home ProductsEnhanced Balsara as a key player in the oral care category, expanded the business across South-East Asia and did a skilful integration into the Dabur portfolio.
CMO — Home Appliances Business Group
BPL LtdBuilt BPL's home appliances business group and its Sanyo product line.
Regional Sales Head
ReckittJoined in Marketing but quickly moved into regional sales.
Assistant Brand Manager
Procter & GambleLaunched Ariel in India.
Marketing & Sales Intern
ITC Ltd · International Tobacco DivisionInternship with ITC's flagship tobacco division.
MBA (PGDM), Marketing
IIM CalcuttaHMM Marketing Scholar Prize.
Production Intern
Hindustan Unilever LimitedHaldia DAP Factory, Batch Mentor - Mr Harish Manwani.
B.Tech (Hons), Chemical Engineering
IIT KharagpurChemical engineering honours degree.
Schooling — ICSE & ISC
Don Bosco School, CalcuttaICSE school topper; ISC in physics, chemistry, maths and biology.
My Journey & Influences
The companies that shaped the path — and the people who shaped the thinking.
- Harish Manwani
- SM Ahmed
- Gurcharan Das
- David Thomas
- Rakesh Kapoor
- Ashok Pradhan
- Zal Balsara
- S. Guha
- Sunil Duggal
- Mukesh Ambani
- Ajay Baijal
- Manoj Modi
- Raghu Pillai
- Ramesh Ramanathan
- Prem Watsa
Companies, Brands & Clients
Better My Career · 2023–Present
GrowthShyft · 2022–Present
Magic Bus · 2022–Present
ISS HiCare · 2022–Present
TCG Group
Garden Vareli
Sirrus AI
ICI Dulux
Raymond
Yukio
Mera Doctor
P&G
Sterling Holidays
Nature Trails
Ziki
Smaash · 2022–Present
JSW Steel
State Bank of India
ICICI Bank
Bharti Airtel
Vedanta
Tata Communications
VIBGYOR · 2021–22
Ampersand Group · 2021-22
Sterling Holidays · 2015–21
Think As Consumer · 2013–Present
Housing.com · 2013–15
IIT Bombay ASPIRE · 2013–15
Globacom · 2011–12
Reliance Retail · 2005–11
Reliance Digital · 2005–11
Reliance Fresh · 2005-11
Reliance Mart · 2005-11
Reliance Industries Limited
iStore · 2005-11
Reliance AutoZone · 2005-11
Dabur · 2000–04
BPL · 1999–2000
Reckitt · 1994–99
Harpic
Dettol
Mortein
Ariel
Whisper
P&G · 1991–94
ITC · 1990
Hindustan Lever · 1988Education, Board & Governance
What People Say About Peshwa
Working with Peshwa was real fun as he was not only a great boss but also a great human being. A great team player — there have been times when he has worked overnight with us… What sets him apart is his vast experience from the various categories he has worked in, and hence his insights are sometimes invaluable. If one wants to learn about consumer behaviour, insights and category dynamics, I guess Peshwa is the best guy to approach…
Peshwa is a truly versatile marketer and a sharp business builder. I haven't met anyone in my career who has more breadth and width of experience as far as marketing is concerned. He is equally comfortable at a giant MNC and a five-member start-up. He is resourceful and willing to get his hands dirty if the need arises… A man always on the move, he does add a lot of momentum to any team he leads.
- A business leader with a strong P&L focus, has always made marketing the core, central function driving other functions.
- Unique quality to identify new, untapped business streams and partnerships with the most unconventional parties.
- Probably the most people-oriented professional I've come across — always approachable and ready to share his learning and experience.
- Extremely knowledgeable and in-depth, and can drive conversations on practically any topic under the sun.
Media
Articles
View All Articles »
Luxury Buyers Do Care About Price, But Price Isn't Their Primary Motivation
Peshwa Acharya on why value perception — not price alone — drives premium consumer decisions.
Gallery
Captured moments — talks, launches and the rooms he's shaped.
Digital Presence
Commentary, conversations and the ventures Peshwa is building — across the platforms he shows up on.
LinkedIn
Industry interactions, commentary on recent topics, experience-led insights.
21K+ followers ↗
EverybodyWiki
All about Peshwa as a professional — career milestones, roles and recognition.
Wiki profile ↗ SS SlideShareIndustry interactions, commentary on recent topics, experience-led insights.
Talks & decksTwo channels — industry insights and personal travel, lifestyle & food.
Personal experiences, industry comments, travel, lifestyle, food.
1,342 followers ↗ FacebookPersonal experiences, industry comments, travel, lifestyle, food.
4.3K friends ↗ B BlogspotPersonal essays and long-form writing on marketing, careers and life.
Blog
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